Marketing & Advertisement
Kingpin Alleyway is recognizable as a bowling alley, but that is not what makes it profitable. Facing facts here, bowling isn't as popular as it used to be. As such, the Alleyway will need to lean much more heavily on it's more profitable aspects. Namely, it's two full service bars. Indoor and outdoor bar settings in the state of Florida is invaluable. Johnny's Fillin' Station is a prime example of this. The Station has a dreary and dull atmosphere inside while also having sub-par service overall, yet, still manages to be profitable despite these two things.
The answer is simply based around it's margins from liquor sales. On top of this, Kingpin has a full service lounge offering a fresh BBQ and Steak n Shake-esque flatiron cooking. Using these more reliable aspects to push business in will create a more sustainable and predictable income for the establishment.
As an added bonus, you can use these channels to drive business towards the bowling side by offering free games with a certain amount of purchases on either alcohol, food or previously played games. With this comes a standard charge for shoe rental.
As an added bonus, you can use these channels to drive business towards the bowling side by offering free games with a certain amount of purchases on either alcohol, food or previously played games. With this comes a standard charge for shoe rental.
VINTAGE STYLE - MODERN APPLICATION
Bringing a vintage Art-Deco charm to our advertisements provides Kingpin with a personality before even walking in the door. Focusing attention on the female audience with bright colors and female led advertisements is a direct attempt to increase traffic to the bar and lounge aspect of the business. Directing ads at the male audience would be beneficial, but not nearly as effective as reinforcing the image of the alley as a Ladies' Night destination.
Some things never change, where women gather, men are attracted. As such, it is extremely important to promote a safe space by including advertisement of our hand selected security who maintain watch of entry and are there to ensure that everyone has a safe and fun night within the venue.
Some things never change, where women gather, men are attracted. As such, it is extremely important to promote a safe space by including advertisement of our hand selected security who maintain watch of entry and are there to ensure that everyone has a safe and fun night within the venue.
Traditional Assets
As with any campaign you will revise things that they already have to align properly with their new brand guidelines. For this we created a simple letterhead, business card, and mail-away. In addition to these, a loyalty card was also added.
Online Presence
We also revised the website design and brought it in line with the theme, completely revitalizing the home page and demonstrating just how modern and welcoming this brand can be when given proper direction. As it currently stands, there are no social channels available for this brand, as such we did leave space for them to create and engage on the footer.
