Print Ads : 8.5" x 11"
Small Box Packaging
I wanted to be sure to try and touch on the packaging just a bit, with some difficulty. All of their guitars come in really nice quality cases, but nothing really is sold in a box except for some of the smaller items that they sell online. As such, I selected a few items that I thought would have strong shelf interest in a local music store and created what I feel to be visually appealing packaging.
Carrying over the theme of the Art-Deco styling I maintained the use of the Mostra Nuova typeface to instill a sense of quality, helping to relay a premium product. Here, I designed the boxes for individual sale pickups, in-house made strings, genuine leather straps and metal case picks.
